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View Full Version : A Mead Boom Coming?



BlackFriarsMonastery
08-22-2016, 06:07 AM
Mead, it seems, may be coming in for a lot more attention. Bloomberg News recently just carried a big article about mead, some of its history, the process, and some notable meaderies and mazers. Inexplicably, the headline of the article also associates mead with Hobbits, which, as anyone who's read The Hobbit or The Lord of the Rings knows, hardly makes an appearance (if any) in the books.

Mead: It's Not Just for Hobbits Anymore (http://www.bloomberg.com/news/articles/2016-08-16/mead-no-mere-saccharine-ren-faire-staple-is-now-a-serious-drink)

Still, this may be the time when mead starts its move out of the niche corners and into the mainstream, and all you old-timers around here will be able to say, I was drinking and making mead before it became a fad.

As I mentioned in another post, although I've only just begun making my own mead in recent months, I've drunk it and celebrated it for several years now. And as a financial writer by day, I've tried to do my part to boost the industry's prospects. A couple of years ago I wondered whether mead would be able to knock off beer as the next adult beverage growth drink. Perhaps that time is here.

Could This Be the Next Beer-Killing Beverage? (http://www.fool.com/investing/general/2014/05/05/could-this-be-the-next-beer-killing-beverage.aspx)

Rich

mannye
08-26-2016, 04:18 PM
There's no doubt that mead has been rising in popularity, but as far as knocking out beer, it may be a while. Even though it does adhere to the marketing wisdom of "be first or be different" beer is a long established product that, unlike taxi cabs, (using uber as en example) no one is really waiting for a "better" replacement. Most people love beer, so mead isn't going to knock it out of the top spot. However, taking into consideration where mead was even only five years ago, it's safe to say we are at the beginning of a big wave in popularity. Where there was usually only one or maybe two bottles of mead on the shelf (Chaucer's) there are now at least 10. That's a huge increase!