I don't eat much Haagen-Dazs (I like to make my own ice-cream), but they had a full page ad in the latest Time Magazine that referenced the plight of the vanishing honey bees.
You don't see too many mentions of the honey bee crisis/ CCD in the mainstream media, so it was nice too see even if it was comercially oriented.
sorry, didn't see the old post by Dan!
but the ad in Time Magazine is new!
It is good to see ther are pitching in to help.
Everything helps, there are alot of others that are dependent on those little guys.