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Thread: "The End of History" beer

  1. #1
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    Default "The End of History" beer

    Ok. this is just creepy, but good enough to pass along

    http://www.msnbc.msn.com/id/38376048...ews-weird_news

    by Ian Johnston
    msnbc.com
    updated 7/23/2010 5:33:41 AM ET


    You'd expect a lot from a bottle of beer costing $765. What you get is 55 percent alcohol and served in a squirrel.

    According to Scottish firm BrewDog, "The End of History" is the "strongest, most expensive and most shocking beer in the world."

    Just 12 bottles were made and the company has already sold out. They will be shipped out to buyers in the United States, Canada, Italy, Denmark, Scotland and England next week.

    The dead animals which were used to create the beers' unusual appearance were four squirrels, seven weasels and a hare. All were roadkill, James Watt, co-founder of BrewDog, told msnbc.com.

    The name of the blond Belgian ale is taken from the title of a book by philosopher Francis Fukuyama, "The End of History and the Last Man" which the company said had been chosen to imply "this is to beer what democracy is to history."

    Watt said the beer should be treated with care when drinking.

    "It tastes more like a whisky and you have got to handle it in that way as opposed to the way you would handle a normal beer," he told msnbc.com.

    It contains juniper berries and nettles, and its taste, Watt said, has hints of cinnamon, orange and an "American hops flavor."

    He said this was the last in a series of high-strength beers that the company had produced and there were no plans to go higher.

    'Degrading' to animals
    The decision to wrap the bottle in a dead animal was taken to indicate how special the beer was, blending brewing, taxidermy and "art."

    "We were making such a tiny amount that we wanted to do something epic," Watt told msnbc.com. "We wanted to challenge people's perceptions about how beer can be packaged; taxidermy helps open people's eyes to the fact that beer doesn't have to be made by a multi-national organization."

    However the decision was described by Ross Minett, campaigns director for the U.K. charity Advocates for Animals, as "terribly out of date" and "degrading" for the animals.

    "The modern approach is to celebrate the wonders of animals and respect them as individual sentient creatures," he said, according to the U.K.'s Daily Telegraph newspaper. "I'm sure this would have much greater appeal with the animal-loving public."

    Asked about animal rights concerns, Watt said: "It was all roadkill we got from a taxidermist. They are all animals that were dead anyway. We think to use dead animals in this way is much better than for them to be left to rot on the roadside."
    Michael


    Not all those who wander are lost.
    -J.R.R Tolkien

  2. #2
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    Weird. Definitely weird. I'm glad they didn't kill critters just for this, reduce, reuse, reanimate, you know...
    "The main ingredient needed is 'time' followed closely by 'patience'." - The Bishop 2013
    "When you consider that laziness and procrastination are the fundamentals of great mead, it is a miracle that the mazer cup happens." Medsen Fey, 2014
    "Sure it can be done. I've never heard of it, but I do things I've never heard if all the time. That is the beauty of being a brewer!" - Loveofrose, 2014
    "I tend to....um, er, experiment, and go outside the box. Sometimes outside the whole department store." - Ebonhawk, 2014

  3. #3
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    Quote Originally Posted by Chevette Girl View Post
    Weird. Definitely weird. I'm glad they didn't kill critters just for this, reduce, reuse, reanimate, you know...
    Ha, fantastic! I'm stealing that.

    I don't get the point to this company other than shock value, any goof can distill or fortify beer up to pretty much whatever % they want. The only high ABV I'm impressed by is when it's fermented to.

  4. #4

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    They actually freeze-distilled the stuff, so actually only those with super super cold freezers could potentially get as high an abv as this. Your home reefer need not apply.

    I've been seeing this article literally everywhere for the past two days. Facebook, msnbc, guys at work sending it to me personally, other guys at work discussing it on the beer lists, etc. Meaning, on the parts of Brewdog: job well done. More publicity than you can shake a stick at. I believe they can safely lay off the high abv beer now, having (most likely permanently) won that particular battle. Even if the other guys made stronger beer, they wouldn't wrap it in an animal, so they lose.

    Check out Brewdog's video blogs; sink the bismark and tactical nuclear penguin were both quite fun to watch in addition to the end of history.
    "I've never forgotten anything that I can remember."

  5. #5

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    Best comment I found in the msnbc comment section:

    That's pretty disgusting. You'd have to be pretty squirrely to buy this beer. I mean, what happens when you drink it and find a hare in it? I'd try to weasel out of paying for it if that happened.
    LOL
    Last edited by icedmetal; 07-23-2010 at 08:29 PM. Reason: speling (haha)
    "I've never forgotten anything that I can remember."

  6. #6

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    My fav response so far:

    Pony kegs in Shetland ponies......Full kegs in a moose......12 packs in a Rotweiller.....I think we're on to something here.
    And once my brews are ready, Mead in a Beaver!!

  7. #7
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    Ok....Tactical Nuclear Penguin was one thing....but this is ridiculous!

    The photo of the bottles did not seem appealing to me at all. Maybe it is just a publicity stunt, and I am sure in that sense it has worked quite well but the squirrel bottle definitely does not make me want to cough up 700 dollars!

    Also, just think how hard it would be to fit the bottles into your cases, boxes, or wine racks? Not to mention your fridge.

  8. #8
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    Quote Originally Posted by icedmetal View Post
    Even if the other guys made stronger beer, they wouldn't wrap it in an animal, so they lose.
    Until you wrap it in a lion, you won't have the king of beers!
    Lanne pase toujou pi bon
    (Past years are always better)

  9. #9

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    poor squirrel.... i hate to see a beer up his butt
    Never Ride Faster Than Your Angel Can Fly
    If U Cant Tell Im New To Mead U Probably R To! '09

  10. #10

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    Quote Originally Posted by Medsen Fey View Post
    Until you wrap it in a lion, you won't have the king of beers!
    Sorry off-topic but this got brought up at work the other day, lions dont live in the jungle, tigers do, so wouldnt tigers be the king of the jungle

  11. #11

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    So, do these animals have the beer come out of there bung holes? Or do you twist off the heads to open them?

  12. #12
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    Wow! This has the potential to give a whole new meaning to "skunky" beer!
    Age improves with mead, even more than mead improves with age.

  13. #13

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    Quote Originally Posted by Yraith View Post
    So, do these animals have the beer come out of there bung holes? Or do you twist off the heads to open them?
    BUNG HOLE BEER doesnt sound good!! kinda crappy!
    Never Ride Faster Than Your Angel Can Fly
    If U Cant Tell Im New To Mead U Probably R To! '09

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