I was skeptical as to whether varietal honeys actually tasted any different until I tried a certain honey. So far when I have made up my recipes I try to just use a varietal honey that comes from the fruit which I'm using, like blueberry honey in a blueberry mead for example. And up until two days ago I had only bought blueberry honey and clove honey, and I couldn't tell a difference between the two at all. They did however taste different from the table honey I had in my house previously. Then I got inspired to make a cranberry cyser, so I bought some cranberry honey. And all I have to say is WOW! It tastes genuinely different from the other two honeys. It is subtle when it hits your tongue and then it has a sweet kick... delicious! I'm really looking forward to using this stuff.