Yes, it's a world wide problem. If bees had a religion, I'd say we're looking at a "Left Behind" series among honey bees. ;D ;D ;D
Although the topic has some humor to it (On no! No more ice cream!) it's great that Haagen Daz is drawing attention to it. Wonder if Ben & Jerry's, whose reputation is partly built on social causes, will also follow this.
I've often thought that if the commercial production of mead had as much status as wine production, the problems with honey bees, mites, colony collapse, et. al., would have been solved a long time ago.