I'm doing my homework to gear up toward commerically procucing mead. My target date for a first release is 2010. Why so long? Well, I don't plan to be a startup that fails in 2 years.
What I am doing now is education. One store in my town carries Chaucers, Carolines, and a couple other honey flavored wines that they call mead. I am giving samples of mead to all the friends I can find. My goal is to get them to try it and then have them spread the word.
Ok, now Chaucers may not be the worlds finest mead, but it's pretty tasty, and I've only found one person who did not like it at all. Carolines was quite comparable to Chaucers. I've not been able to get other domestic meads yet, but I have fallen in love with Jadwiga. That stuff is increadible. I'm trying to bully/beg/bribe a local distributor to carry it.
Right now, it's all about educating the masses. I agree that a getting commercial meaderies to band together in a product campaign would be good for all.